For the summer of 2016, Starbucks tasked us with creating a Frappuccino campaign that would inspire conversation and drive sales throughout the season.
Frappuccino has taken on a life of its own with millennials. We leveraged their social vernacular with bite-sized, gif-inspired Frappuccino content. Built to inspire sharing and stoke conversation, as if sent by their best friend.
FRAPPUCCINO HAPPY HOUR
Happy Hour induces a fervor in fans every May. We wanted to give them content that mirrored their excitement – quirky, creative, and completely unabashed. It started with a countdown video in the week leading up to Happy Hour. Then we released videos to celebrate the little victories our fans experience during Happy Hour.
Starbucks didn't want to just drive in-store traffic – they wanted to drive purchase of their ready to drink bottled Frappuccinos. So we heroed the playful, on-the-go lifestyle these bottles make possible.
Once we'd stoked conversations around Frappuccino as an icon of culture, it was time to hit hard on flavor. We created a unique, playful world to tell a different story for each Frappuccino flavor.