Craft Meets cold
Role: Lead Writer
Get Starbucks customers to branch out from their regulars and try something a little more adventurous – iced espresso or cold brew.
Show the world that when craft meets cold, something amazing happens. Flavors get richer. Tastes get bolder. Possibilities await.
THE ICY SIDE OF ESPRESSO
FOR SOCIAL FANS & COFFEE DIEHARDS
Our shoot material was just too delicious to walk away from. So we turned it into irresistible gifs and repurposed it for social and as coffee-nerd fodder on Starbucks' blog 1912 Pike.
HAND MADE, COLD BREWED
keeping it old school
To compliment the social and digital, we also released print ads for the limited edition Vanilla Sweet Cream Cold Brew.