TAKE THE FIRST STEP
Role: Senior Copywriter / Lead Creative
Take the First Step: an intimate look at 6 musicians in the midst of pushing their craft, and themselves, forward. An invitation for everyone to test limits and live their best lives in Levi's.
Reconnect Levi's to its roots in music culture, while still speaking to our core audience.
Six musicians taking their music to the next level. This is how they #LiveInLevis.
Philadelphia’s favorite son, Kurt Vile is all about staying connected with his roots. He puts craft over extravagance. Sound over image. While he's obsessed with constantly evolving his sound, he's retained his blue collar outlook in both attitude and style.
Ryn Weaver launched to fame seemingly overnight when her song "Octahate" debuted on Soundcloud to over a million listens. But this fairytale success story overlooks the hard work and raw talent at play. Ryn sees the stage as her chance to silence the naysayers. To prove once and for all that this Internet sensation has depth, talent and staying power.