the live in levi's project
Levi's had lost their core consumer. They needed to get back to their heart of their brand and remind people why Levi's matter.
The Live In Levi's Project: A digital, social experience that curates the incredible stories of people around the world living in Levi's. It gave a beloved brand back to the people, letting them become the voice of our campaign.
the ANTHEM film
the social conversation
We opened the Project up to people around the world, letting them show us how they #LiveinLevis. User generated content drove our feeds and was constantly updated into the living site – making sure you never saw the same thing twice.