the live in levi's project


The Brief

Levi's had lost their core consumer. They needed to get back to their heart of their brand and remind people why Levi's matter.

The campaign

The Live In Levi's Project: A digital, social experience that curates the incredible stories of people around the world living in Levi's. It gave a beloved brand back to the people, letting them become the voice of our campaign.


the ANTHEM film

individual stories

alexis krauss

twin shadow

the vaccines


kavka shishido

the social conversation

We opened the Project up to people around the world, letting them show us how they #LiveinLevis. User generated content drove our feeds and was constantly updated into the living site – making sure you never saw the same thing twice.